Microsoft has announced they will be opening 605 of their stores inside branches of Best Buy. The "stores-within-a-store" will all be in North America, with 500 in the United States and 105 in Canada. They will also be between 1,500 and 2,200 square feet.
"The Windows Store offers a large-scale, hands-on customer experience that will show customers how Windows and Microsoft devices and services can make it easier for them to work and play," said Tami Reller, chief marketing officer and chief financial officer of the Windows Division at Microsoft.
"We’re pleased to partner with Best Buy in bringing the latest technologies to consumers at scale in a unique environment where they can explore how Microsoft products fit together across entertainment, travel, music and other scenarios."
The stores will feature a range of Microsoft products, including the Xbox 360, Xbox One, Windows-based tablets and PCS, Microsoft Surface tablets, Microsoft Office, and Windows Phone. The walls will also be decorated with Windows logos.
"Best Buy’s chief goal is to serve our customers as only we can, whether they come to us online or in stores. The Windows Store creates the kind of retail destination we all want to shop in, combining great selection, the latest technology, the best service and the lowest prices," said Jason Bonfig, vice president of computing for Best Buy. "What our customers will see in these 600 stores is something totally new and fully in line with our determination to transform Best Buy."
Microsoft will also train 1,200 new sales associates, in addition to the already trained Microsoft specialists currently working at Best Buy locations.