Sony took to the stage today during GDC 22016 in SF to show off the consumer-ready version of its PlayStation VR headset. A good deal was already known about the company’s first foray into console virtual reality, except for a couple key ones: price and availability.

Well, we now know that the PSVR will be arriving in October 2016 for $399.

This places the barrier of entry for PSVR dramatically lower for gamers looking to take a whack at virtual reality. With the Oculus Rift and HTC Vive priced at $599 and $799 respectively, while also requiring pretty hefty PC builds, PSVR has a real shot at being the headset-to-beat in terms of popularity.

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